Building The New Employer Brand

Employer branding exists almost twenty years and has made an enormous development. What started with visibility and recruitment campaign has grown into a billion dollar business with high impact on culture, engagement, attractiveness and retention. In those twenty years there was never a book that looked at the fundamentals and KPI’s of employer branding. Till now…..

In this Dutch book you can read all the answers on questions like; what makes a strong employer brand? Where does it start, what decisions do you have to make and what budget is needed? But also who are the most important stakeholders, what are best practices and how to build successful coalitions to create an authentically en distinctive employer brand.

In 2014 an English translation will be published.